Cute LEGO block sets of modern Korean life

Here is a gallery of some adorable Korean life focused LEGO block sets.

Recently I saw an advertisement for a cute promotional Lego set of a KT (Korea Telecom) phone store.

KT Phone Store


KT phone store Oxford blocks set. Image: KT Smartblog

I like the various little phone cases you can choose from hanging there on the wall. Here's a better looking short video that shows off the set:





These aren't "Lego" exactly, but cute knockoffs from Oxford Blocks (yes, a Korean company). They put out a lot of cheaper sets, though the quality is decent (important when you see the prices of actual Lego here). What I like though is that they put out all sorts of cute Korea-specific block sets.

It got me thinking about some of the others I've seen, and I had the bright idea to show some of them off here. These are some of my favorites. Click the caption links to see more, usually including builds.

CU convenience store set


Image: BGF Retail

SK EnClean gas station


Image: SK엔크린 옥스포드 블록장난감 3천포인트 특권 선물받기~ : 네이버 블로그

Kyobo bookstore


Image: 듀듀 : 교보문고레고 옥스포드블록 교보문고 콜라보레이션 블럭 교보문고 미니샵 

Real Men military barracks set


"Real Men" (진짜 사나이) was a popular military reality show, which included unofficial White Male Ambassador to Korea Sam Hammington among its cast.

Image: [옥스포드] 진짜사나이 : 네이버 블로그

I like how in this upclose shot you can see that they're watching some kind of K-pop girl performance in the barracks. Talk about authenticity:

Image: [옥스포드] 진짜사나이 : 네이버 블로그

Traditional Wedding ceremony (전통혼례)


Image: 옥스포드 블럭 여름방학 갖고 놀 블럭~~ : 네이버 블로그

Gyeonghoeru Pavilion (경회루)



Image: toytoytoy.co.kr [옥스포드/경회루KH3363/한국문화유산시리즈/경회루/소블록]

CJ "Healthy Ham" picnic set with with cherry blossoms


Image: CJ 더건강한햄 옥스포드 블럭 3탄 벚꽃놀이 획득 : 4.27 부터 선착순 5,000개 : 네이버 블로그 

LG Twins baseball team locker room


Image: [옥스포드블럭] LG Twins 라커룸 블록 : 네이버 블로그 

Jjangu's kindergarten bus 


The popular Japanese comic and animation series "Crayon Shin-chan" is known as Jjangu in Korea. This is his 짱구는 못말려 유치원버스. I always thought this meant "Jjangu the Unstopable" but apparently the official name is "Jjanggu the Unhelpable."

Image: 옥스포드 짱구는 못말려 유치원버스 :: 떡잎유치원버스 ㅎㅎ 조립 : 네이버 블로그

Kakao Friends Ryan bus


Image: 옥스포드 카카오프렌즈 라이언버스 겟! 최강 귀요미♥ : 네이버 블로그


Kakao Friends camping set


Image: English Play :: 카카오프렌즈 스토어 오프라인 매장을 다녀왔습니다

Korean traditional house "hanok" (전통한옥)


Image: 영계남편 사랑이야기


These are just the tip of the iceberg, really. There are lots more out there, many of which were only produced for a short promotional time. But most you can still buy, either direct from Oxford, or the tie-in company, or various online sellers on G-market for example.

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