Thanks to the popularity of South Korean soccer star Son Heung min, his team (English premier league club Tottenham Hotspur) have launched a Korean-language Twitter account for team brand promotion and news in Korean: @Spurs_KR.
But more importantly, and more hilariously, for a limited time Twitter has also created an actual emoji image of Son.
Here's an example, posted by his teammate Toby Alderweireld:
You can activate the emoji yourself by including any of these hashtags in your tweet:
- #손흥민
- #Sonny
- #HeungMinSon
- #NiceOneSonny
- #토트넘
The emoji is Twitter specific so will only appear on Twitter and in the app, and will run until April 18 this year.
Here's the image that Twitter is using for the emoji, a little clearer in a larger size:
The account, @Spurs_KR, contains a special welcome message video from Son himself:
📣 🇰🇷 주목
— Tottenham Hotspur 🇰🇷 (@Spurs_KR) January 15, 2021
어서와! 트위터는 처음이지?? #손흥민 ⚪️ #토트넘 pic.twitter.com/OdX4VCOjzs
It really goes to show how powerful these international relationships have become, both the powerhouse popularity of English football teams as brands and the importance of "fan service" communication with customer bases all over the world who pay big money supporting these teams with merchandising and game viewing fees. I have multiple friends who will literally wake up at 3 or 4am to watch European matches.
Source: 글로벌 축구 스타 #손흥민 이제 트위터에서 만나세요
Update:
In May 2022, the same emoji image was brought out again to celebrate Son's winning of the "Golden Boot" award.
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