Google is holding their Google for Korea 2023 event, which due to COVID was online-only in previous years but this year was held offline at the Shilla Hotel. Their website contains some interesting stats about the impact Google has on the Korean economy, especially as regards distributing apps, games, and creative contents from Korean developers and content creators to audiences around the world. For example, did you know that half of Korean developers' revenues come from abroad [*note: see below].
Anyway I just wanted to highlight this spectacular promotional brand film they released on YouTube to celebrate the event. The animation style is really something, using old traditional Korean tropes and styles flourished with lots of modernist touches.
- People marching wearing 갓 with their neckties and briefcases.
- Women playing 태평소 with what looks like ajumma visors.
- Guy on horseback holding a 셀카봉 selfie-stick.
- The whole royal-style parade marches through what looks like modern Seoul, with what looks like 동대문 visible there at the end.
See if you can find any other Easter eggs, or "cookies."
Here are some screen grabs from the video to give you an idea of the impressive style and scope of this short 1 minute video:
The video includes English subtitles in the captions. Watch it yourself here:
Google for Korea 2023 | Brand Film | 종합 편 - YouTube
I tried to search info on what organization was responsible for making this great video, but so far nothing turned up. Perhaps whatever consulting studio did it will have some promotional articles up for it after a few days. It looks like Kim Wonman 김원만 did last year's video, but nothing so far for the 2023 version.
Update:
An article by Korea Bizwire disputes what I originally wrote:
More than 50 percent of South Korean app and game developers featured on Google Play are generating revenue from international markets.
We both seem to be referring to this stat in Google's PDF on their economic impact to Korea:
Google Play의 경제적 효과Google Play를 통해 해외에서 발생한 수출 효과개발사 매출의 50%
Am I misreading this stat? It sure looks to me like they're directly stating that 50% of developer revenue is coming from abroad, not that 50% of developers are earning money abroad.
I still think I'm right, but I welcome any corrective criticism from native Korean speakers.
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