Monday, January 26, 2015

Elote in Korea


I had to laugh when I read this article:

http://www.newsis.com/ar_detail/view.html?ar_id=NISX20150125_0013436075&cID=10402&pID=10400
Photo source: Newsis



Home plus, the Korean arm of U.K. food giant Tesco, has introduced a recipe for corn on its website with an interesting name: "drug corn."
The recipe calls for sautéing canned corn with butter, mayonnaise, cream and sugar. [Korea Times]

For those of you who grew up in areas with a large Mexican population, this might sound a lot like the elote that the old grandfather pushing his cart sells at baseball games. Ah, memories... This Homeplus version of "마약옥수수" seems more a ploy taking advantage of recent Honey Butter Mania to promote some imported products (that Tesco canned corn and parmesan), so I guess it's mostly done with corn off-the-cob. Mmm but look at those cobs there... my mouth is watering, though my 동배 is having mixed feelings.

I wonder how long until the chaebols start ripping off the paleteria man? ;-)

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