Your favorite Korean beer Cass released a dystopian-type choose-your-own-adventure style video experience on their official YouTube account, called "AORB" ("A or B"). You get to click to make the main character choose the action to take to advance the plot.
The best part is that while the adventure has Korean subtitles, you can enable English subs in the CC menu (only English and Korean languages). The entire adventure seems to be captioned in English so you'll have no problem enjoying it and playing along. Pretty neat.
Some info from the Korea Times:
The "choices" are made simply by clicking the thumbnails at the end of each video, using YouTube's built-in default "up next" style links so you don't need any special software.
At the end of each clip you're given 2 choices to guide where the action goes. I won't spoil it for you but be aware that one of the first offered choices will end the story so you may be tempted to think "that's all?" but if you replay it and make the other choice, you'll go down a chain that offers many more paths.
Here is the video if you want to try it for yourself:
[선택희비극, 아오르비] - YouTube
I went through a few different choices just now and it's kind of fun and an interesting first-take. I didn't watch that Bandersnatch thing but I'm guessing it's similar.
The story is fairly interesting and kind of funny in spots with some nice self-aware cheesiness, but this explanation by an OB exec seems a bit patronizing. Maybe it sounded better in Korean:
Each adventure portion is around 1~2 minutes and I tended to finish after about 5 minutes in each arc. Pretty good effort and the subtitle translations were complete with humorously accurate paraphrasing. So crack open a nice cold Cass and sit back and enjoy choosing A OR B.
The best part is that while the adventure has Korean subtitles, you can enable English subs in the CC menu (only English and Korean languages). The entire adventure seems to be captioned in English so you'll have no problem enjoying it and playing along. Pretty neat.
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| Cass Beer's "AORB" choose-your-own-adventure video. Screenshot: Cass YouTube |
Some info from the Korea Times:
Korean beer brand Cass Fresh of Oriental Brewery Company launched a film in a creative format to encourage the concept of "rule breaking" among the younger generation.
...
The film title "AORB" came from "Choose A or B," encouraging indecisive young people to make choices to influence the plot, which sets it apart from other films.
...
The film's main character, played by Choi Woo-shik, escapes a fictional land in which the civilians' actions are controlled and monitored by the government. The actor deviates from the controlled community for freedom in YAASS land.
As he flees, viewers are given two actions that the actor could take. The story continues on from the actions they choose, leading to different endings.
Interactive film 'AORB' offers viewers to choose story
The "choices" are made simply by clicking the thumbnails at the end of each video, using YouTube's built-in default "up next" style links so you don't need any special software.
At the end of each clip you're given 2 choices to guide where the action goes. I won't spoil it for you but be aware that one of the first offered choices will end the story so you may be tempted to think "that's all?" but if you replay it and make the other choice, you'll go down a chain that offers many more paths.
Here is the video if you want to try it for yourself:
[선택희비극, 아오르비] - YouTube
I went through a few different choices just now and it's kind of fun and an interesting first-take. I didn't watch that Bandersnatch thing but I'm guessing it's similar.
The story is fairly interesting and kind of funny in spots with some nice self-aware cheesiness, but this explanation by an OB exec seems a bit patronizing. Maybe it sounded better in Korean:
"Nowadays, the younger generation is said to find it difficult to make decisions on even a tiny thing," Nam Eun-ja, the executive director of the company, said at a media showing of the film, Friday, held on Yeouido, Seoul. "They are affected by others' views or reactions rather than making their own choices when faced with decisions. This is why some call them the Maybe Generation."
Each adventure portion is around 1~2 minutes and I tended to finish after about 5 minutes in each arc. Pretty good effort and the subtitle translations were complete with humorously accurate paraphrasing. So crack open a nice cold Cass and sit back and enjoy choosing A OR B.
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